Rebuilding OutcomesAI: Preparing for Global Impact

Brand Strategy
UX/UI Design
No-code Development
About the company

OutcomesAI is founded by Kuldeep Singh Rajput, the former CEO of the $465 million company.

The platform combines AI voice agents with licensed nurses to deliver scalable virtual care.

Their platform, Glia, handles triage, scheduling, and post-acute follow-ups from a command center model.

Overview

The brand looked like a generic tech startup. Glia was buried. The strategic pivot to virtual care management needed a digital presence that could carry it. We rebuilt it from the ground up.

Services

β€’ Brand Strategy
β€’ Brand Identity Design
β€’ UX Strategy
β€’ Website UX/UI Design
β€’ Motion Design
β€’ No-Code Development

INDUSTRY CHALLENGES
We identified where OutcomesAI stood in the market and what challenges existed in the industry to carve out a clear vision for the project.
00
%
of nurses report spending more than a third of their shift on administrative tasks, not patient care
00
%
of avoidable hospital readmissions happen due to gaps in post-discharge follow-up and monitoring
00
B
dollars is lost annually to inefficient patient triage and access workflows across US health systems
A focused brand and strategy team, working closely with the client from brief to build. Small by design. Precise by necessity.
THEΒ VISION
Care at scale should still feel human. OutcomesAI set out to prove that AI and nurses, working as one, could serve more patients without sacrificing the relationship that makes care meaningful.
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COREΒ CONCEPT
The AI doesn't ask for attention, it acts as an invisible layer of care. It absorbs the chaos quietly, so nurses can focus on what only they can do. Documentation, alerts, escalations handled in the background. The nurse, front and center.
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BRAND SYSTEM
OutcomesAI's visual language takes its cue from the product itself: present but unobtrusive. Soft tones, modular grids, and restrained detail work together to build trust without demanding attention. The system feels calm because the platform is.
HOW GLIA WORKS
Glia's AI voice agents handle the first point of contact, screening for urgency and routing appropriately, while automated documentation and alerts seamlessly run in the background.
With Glia, every nurse decision is informed, fast, and fully in their control
01

Smarter decisions, delivered instantly

Outcome-first layouts surface the right information at the right moment, helping care teams move faster and with more confidence.

02

AI that supports, not replaces

Every interaction flow was designed to show the nurse as the decision-maker. The AI supports. The interface makes that balance unmistakable.

01

Smarter decisions, delivered instantly

Outcome-first layouts surface the right information at the right moment, helping care teams move faster and with more confidence.

02

AI that supports, not replaces

Every interaction flow was designed to show the nurse as the decision-maker. The AI supports. The interface makes that balance unmistakable.

03

Complex made learnable

Scroll-driven reveals, timed tabs, and interactive infographics replaced walls of text. Visitors understand how Glia works before they've scrolled halfway down.

01

Smarter decisions, delivered instantly

Outcome-first layouts surface the right information at the right moment, helping care teams move faster and with more confidence.

02

AI that supports, not replaces

Every interaction flow was designed to show the nurse as the decision-maker. The AI supports. The interface makes that balance unmistakable.

03

Complex made learnable

Scroll-driven reveals, timed tabs, and interactive infographics replaced walls of text. Visitors understand how Glia works before they've scrolled halfway down.

04

Style that learns with you. Browsing to belonging.

Smart personalization made every recommendation feel curated, helping users style faster with less searching.

01

Smarter decisions, delivered instantly

Outcome-first layouts surface the right information at the right moment, helping care teams move faster and with more confidence.

02

AI that supports, not replaces

Every interaction flow was designed to show the nurse as the decision-maker. The AI supports. The interface makes that balance unmistakable.

01

Smarter decisions, delivered instantly

Outcome-first layouts surface the right information at the right moment, helping care teams move faster and with more confidence.

02

AI that supports, not replaces

Every interaction flow was designed to show the nurse as the decision-maker. The AI supports. The interface makes that balance unmistakable.

03

Complex made learnable

Scroll-driven reveals, timed tabs, and interactive infographics replaced walls of text. Visitors understand how Glia works before they've scrolled halfway down.

01

Smarter decisions, delivered instantly

Outcome-first layouts surface the right information at the right moment, helping care teams move faster and with more confidence.

02

AI that supports, not replaces

Every interaction flow was designed to show the nurse as the decision-maker. The AI supports. The interface makes that balance unmistakable.

03

Complex made learnable

Scroll-driven reveals, timed tabs, and interactive infographics replaced walls of text. Visitors understand how Glia works before they've scrolled halfway down.

04

Style that learns with you. Browsing to belonging.

Smart personalization made every recommendation feel curated, helping users style faster with less searching.

THEΒ FUTURE
OutcomesAI now has a brand that can carry a category. As virtual care management grows, the platform and its identity are ready to scale alongside it, bringing the same clarity to every new use case, market, and conversation