Empowering Inato: Shaping how a global clinical AI platform earns trust, at scale.
0
likes
Brand INTELLIGENCE
WEBSITE EXPERIENCE
Visual identity
.svg)
.png)
About the company
Inato is an AI-powered clinical trial platform operating across 50+ countries, connecting 25+ leading pharmaceutical sponsors with over 5,500 research sites worldwide. Backed by $36 million in funding, Inato is building the infrastructure for a faster, more equitable clinical trial ecosystem.
Overview
Inato addresses one of the most persistent challenges in clinical trials: the disconnect between sponsors and research sites. Traditionally operating through fragmented, relationship-driven processes, both sides struggle with inefficient site selection, delayed timelines, and limited access to diverse patient populations.
Services
• Brand Strategy
• Visual Identity
• Brand Voice & Tone
• Website Experience
• Motion Design
• No-Code Development
THE VISION
To turn a complex, two-sided model into a clarity-driven digital experience that drives credibility, understanding, and adoption at scale.
.svg)
INDUSTRY CHALLENGES
Clinical trials continue to face fundamental challenges in how sites are selected and patients are recruited.
00
%
Trial sites fail to recruit a single patient due to rigid inclusion criteria or low awareness
00
%
Most trials miss enrollment timelines due to recruitment challenges
00
%
Very little trials come from community sites, despite their potential to improve access
CORE CONCEPT
We repositioned Inato as a connector not a controller, articulated as "The Intelligent Pull." The pull signifies how Inato smartly creates the conditions needed for a collaboration to take place organically. This concept anchored every design, page, and line of copy across the brand.
BRAND & VISUAL IDENTITY
We built a visual identity for Inato that bridges human-first warmth with a tech-forward persona, moving away from clinical tech conventions.
.svg)
The brand system is anchored by a highly saturated amber-to-coral gradient and an orbital graphic system. These orbs are central to the brand's storytelling, representing the essential collaboration and interconnectedness between sponsors, clinical sites, and patients.
STRATEGIC OBJECTIVE
Our strategy addressed the three things holding Inato back from the growth it was built for.
Positioning
Make Inato’s two-sided model easy to understand early, reducing reliance on demos and sales conversations
Positioning
Make Inato’s two-sided model easy to understand early, reducing reliance on demos and sales conversations
Trust
Build trust with enterprise buyers through clearer product visibility, structure, and credibility signals
Positioning
Make Inato’s two-sided model easy to understand early, reducing reliance on demos and sales conversations
Trust
Build trust with enterprise buyers through clearer product visibility, structure, and credibility signals
Scalability
Design a scalable brand and website experience that can support new capabilities, partnerships, and growth
Positioning
Make Inato’s two-sided model easy to understand early, reducing reliance on demos and sales conversations
Trust
Build trust with enterprise buyers through clearer product visibility, structure, and credibility signals
Scalability
Design a scalable brand and website experience that can support new capabilities, partnerships, and growth
Flawless launch
Ensured zero downtime with smooth team adoption.
WEBSITE EXPERIENCE
The website was redesigned to make Inato’s model easy to understand by following how sponsors and research sites actually make decisions.The new web experience reduces complexity and focuses on clarity about what Inato is, how it works, and why it matters.
THE FUTURE
Inato now stands in the market as a trailblazer for improving site selection, accelerating recruitment, and expanding access to diverse, high-performing research sites.
Backed by a clearer brand and scalable website experience, Inato is now equipped to introduce new capabilities, expand its site network, and drive deeper partnerships with sponsors as it grows.
Backed by a clearer brand and scalable website experience, Inato is now equipped to introduce new capabilities, expand its site network, and drive deeper partnerships with sponsors as it grows.
THE TEAM
Pineapple’s dedicated team worked closely with Inato to align on vision, refine strategy, and shape the experience end-to-end.
FEATURED WORK
Branding that breaks the molds
