Building Zilo: Fast, curated, and effortless fashion
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ZILO is a $20M seed-funded, next-generation fashion platform built on the belief that shoppers should never have to choose between speed, convenience, value, or experience.
Launched in 2025, it blends the ease of online with the delight of offline through curated picks, 60-minute deliveries, and cross-brand home trials.
Pineapple partnered with ZILO over 12 weeks to build a brand and product system from the ground up. The brief was clear: position ZILO as a premium, service-led fashion destination, not another discount marketplace.
• Brand Experience
• Product Design & Experience
• Visual & Verbal Identity
• Packaging Collaterals
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“Working with Pineapple was transformative—they captured our vision, delivering a stunning brand and an innovative platform that exceeded expectations.”
“Working with Pineapple was transformative—they captured our vision, delivering a stunning brand and an innovative platform that exceeded expectations.”
“Working with Pineapple was transformative—they captured our vision, delivering a stunning brand and an innovative platform that exceeded expectations.”
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ZILO's Dynamic Island
Our work at ZILO went beyond screen design focusing on every CX touchpoint
Home Trials
Introduced new behaviors like home trials by prioritizing trust and clarity in our approach
ZILO's Dynamic Island
Our work at ZILO went beyond screen design focusing on every CX touchpoint
Home Trials
Introduced new behaviors like home trials by prioritizing trust and clarity in our approach
Stylist community
Features like the Stylist community avoid decision fatigue, prioritizing curated relevance over catalogue size
ZILO's Dynamic Island
Our work at ZILO went beyond screen design focusing on every CX touchpoint
Home Trials
Introduced new behaviors like home trials by prioritizing trust and clarity in our approach
Stylist community
Features like the Stylist community avoid decision fatigue, prioritizing curated relevance over catalogue size
Style that learns with you. Browsing to belonging.
Smart personalization made every recommendation feel curated, helping users style faster with less searching.
ZILO's Dynamic Island
Our work at ZILO went beyond screen design focusing on every CX touchpoint
Home Trials
Introduced new behaviors like home trials by prioritizing trust and clarity in our approach
ZILO's Dynamic Island
Our work at ZILO went beyond screen design focusing on every CX touchpoint
Home Trials
Introduced new behaviors like home trials by prioritizing trust and clarity in our approach
Stylist community
Features like the Stylist community avoid decision fatigue, prioritizing curated relevance over catalogue size
ZILO's Dynamic Island
Our work at ZILO went beyond screen design focusing on every CX touchpoint
Home Trials
Introduced new behaviors like home trials by prioritizing trust and clarity in our approach
Stylist community
Features like the Stylist community avoid decision fatigue, prioritizing curated relevance over catalogue size
Style that learns with you. Browsing to belonging.
Smart personalization made every recommendation feel curated, helping users style faster with less searching.
Used as a motif in packaging, a visual separator in UI and a recurring device in copy, the slash ties the entire system together: smart, stylish, sorted.
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