Redefining Vero Moda
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Vero Moda is India's leading premium women's fashion brand under the Bestseller Group with 84 exclusive retail outlets and 2.5 million monthly online visitors.
The brand holds a strong reputation for quality, occasion wear, and workwear sitting in the premium-below-luxury tier that very few Indian brands credibly occupy.
Despite strong retail presence and consistent YoY growth since 2021, the digital experience was indistinguishable from any generic marketplace.
With no storytelling, no personalization, no premium signal, the website was contributing only 3% of total business.
To solve this, Pineapple partnered with Vero Moda over 2 weeks and redesigned the brand's digital experience from the ground up.
• Brand Experience
• UX/UI Design
• Product Strategy
• User Research
We gave Vero Moda a digital identity that finally matched the brand's character, a seasonal colour system, and a typographic voice that mixes editorial confidence with feminine ease.
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