Crafting A Smart Insurance Experience For ICICI Lombard
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UX-UI Design
Product Strategy
Mobile & Web Design
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About the company
ICICI Lombard is India's largest private general insurance company, offering motor, health, travel, and home insurance to millions of users across the country.
Overview
A 7-day project to reimagine the ICICI Lombard motor insurance experience, making it proactive, transparent, and continuous across app, Apple Watch, and WhatsApp.
Services
• UX Research
• UX AuditUX Strategy
• Product Strategy Consulting
• UX-UI Design
THE CHALLENGE
The old app treated every session like a cold start. Users had to remember to renew, follow up on claims, and find features on their own.
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CORE CONCEPT
We shifted the burden from user to system. Instead of an app users had to manage, we designed one that managed itself around them. The central idea was a traveler-focused motor companion.
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The Car Hub unified a user's entire vehicle life in one place: policy status, FASTag balance, challan history, and service reminders, modeled after the simplicity of Cred Garage.
Apple Watch integration handles the moments when pulling out a phone isn't possible. Users can check FASTag balance, call their Relationship Manager, or trigger vehicle towing from their wrist.
THE RESULT
A motor insurance experience that finally worked like the brand it represented. Trustworthy, modern, and built for people who are always on the move. The design set a clear direction for how ICICI Lombard could evolve from a policy provider into a vehicle companion users actually return to.
FEATURED WORK
Branding that breaks the molds
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